Taste. Touch. Temptation.
Premium Rebellion
Luxury without pretense.
Amateur is a lifestyle ecosystem that transcends traditional marketing by positioning premium products within a cinematic world of quiet luxury and intentional sensuality. We don't sell products — we invite you into a world where every touchpoint delivers emotion over noise and atmosphere over excess.
Taste
Premium craft vodka with ceremonial presentation
Touch
Luxury intimates designed for sensual minimalism
Temptation
Curated lifestyle goods with collector's feel
Our Model
Invitation, Not Persuasion
We don't push. We don't sell. We create a world so compelling that you want in. Soft calls-to-action. Exclusive collector's feel. Premium storytelling over promotion.
Dark Luxe Identity
90% shadow, 10% light. Cinematic. Architectural. Every frame tells a story of quiet rebellion.
"Not just a product. A lingering feeling."
Key Takeaway
Amateur is a lifestyle ecosystem, not just a product. We capture wallet share across multiple premium categories with a single brand identity.
$11.7B Total Market → $2.56B Serviceable
Total Addressable Market
Serviceable Market (SAM)
$2.56B
Metro + Premium segments only
$820M
HNI Spirits
$1.40B
Premium Lingerie
$200M
Upper Middle
$140M
Gifting
Why Now
IMARC '24, Knight Frank '24, BCG '25
Key Takeaway
$2.56B serviceable market growing at 9.5% CAGR, with 88M affluent consumers by 2028. The timing is perfect for a premium lifestyle brand.
One Consumer. Multiple Categories.
Single Brand World.
Premium lifestyle brands capture wallet share across the consumer's entire life—not just one moment. The same customer who celebrates with spirits also invests in confidence. Amateur builds the ecosystem they already live in.
Affluent Urban Women
25-45 years, HH income ₹25L+
Premium spirits for entertaining + lingerie for self-confidence
Young HNI Entrepreneurs
Under 35, 20% of India's millionaires
Craft spirits appreciation + D2C brand loyalty
Gifting-Focused Buyers
Occasion-driven premium spenders
Spirits for celebrations + lingerie for intimate gifting
Lifestyle Adopters
63% discretionary spend on lifestyle
Already purchasing across multiple premium categories
Why They Buy Across Categories
Self-Expression & Confidence
Spirits = celebration of achievement.
Lingerie = feeling comfortable in your skin.
Premium Brand Loyalty
Once trust is established through quality, it expands across categories.
Gifting Culture
Spirits for celebrations, lingerie for intimacy—same gifting occasions.
"While others choose between spirits or lifestyle, we're building the ecosystem our customer already lives in."
One Person.
Multiple Purchases.
We don't segment by product category. We segment by who they are. The same consumer who buys premium spirits also buys premium intimates. Amateur captures wallet share across their entire lifestyle.
The Quiet Connoisseur
Primary Persona
The Gifter
Corporate & personal premium gifting occasions
The Host
Home entertainment, experience curation
Annual Wallet Share Per Customer
LTV multiplier: 2.5-3x vs. single-category brands
Why Now: Affluent Demographics
19% → 30%
Affluent HH (2024-2035)
100M
Affluent by 2027
63%
Discretionary on lifestyle
20%
Millionaires under 40
No single brand speaks to their entire aesthetic. Until now.
Proven Demand
2,720 bottles sold in 28 days. Real demand validation.
0
Sold out in 8 days. First production batch in Goa validated demand.
Market: Goa | 75 bottles/day velocity
0
Sold out in 20 days. 3.2x production scale with sustained velocity.
Market: Goa | 96 bottles/day velocity
Goa
Live & selling
Karnataka
100 accounts ready
Pondicherry
200 cases ordered
HoReCa
Hilton, Radisson pipeline
Category Creation, Not Competition
We're not competing in vodka. We're not competing in lingerie. We're building India's first premium lifestyle house.
Market Positioning
Premium Single-Category
Product-focused, no lifestyle extension
Premium Multi-Category
Lifestyle house: Spirits + Intimates + Future categories
Only player in this quadrant
Mass Single-Category
Price-driven, commoditized
Corporate Multi-Category
Acquire brands, don't build them
Market validation: Victoria's Secret India exit (2022) left premium gap for local brands to fill
Why This Gap Exists
12-18 months per state, relationship-dependent. D2C brands can't easily add spirits.
Domestic D2C locked into sub-₹5K quality. Premium requires established partnerships.
Events, tastings, HoReCa create customer base. Can't be built overnight.
Must be foundational DNA, not bolted on later. Single-category brands can't pivot.
The Amateur Advantage
Spirits aren't just a product — they're customer acquisition infrastructure.
-
Cash Flow Engine: Spirits fund lifestyle development without burning investor capital -
HNI Access Points: Launch events, tastings, HoReCa placements = direct relationships with target customers -
Built-In Conversion: Same customers, same values — lifestyle CAC approaches zero -
LVI Infrastructure: Licenses, logistics, distribution already operational
This is
Amateur
Amateur Vodka & Lifestyle
Two product lines. One brand philosophy. India's affluent consumers spend across categories — 63% of discretionary income goes to lifestyle purchases.
Amateur Vodka
Live in Goa + Karnataka | 2,720 bottles sold
Amateur Lifestyle
Collection Aesthetic
Development Phase: Q1 2026 prototyping | Q2 2026 D2C launch | Made in Italy
Why Lingerie as First Lifestyle Product?
-
Same affluent consumer: India's HNI/UHNI households spend ₹6 Cr+ annually on luxury experiences -
Proven cross-category behavior: 63% of discretionary spending goes to lifestyle (fashion, experiences) -
Premium intimate wear market: $1.9B growing at 9.5% CAGR (IMARC Group 2025) -
Brand coherence: Sensual minimalism philosophy extends naturally to both categories
Made in Italy
Amateur Lifestyle is developed with Italian Artisan — connecting emerging brands to the same artisanal network behind the world's most iconic luxury houses.
Trusted by production teams at
Hypercars
Haute Horlogerie
Luxury Yachts
Fashion Designer
Premium Accessories
Italian Artisan
B2B Fashion Manufacturing Platform
Founded in 2020, Italian Artisan connects international brands with Italy's premier manufacturing districts — the same regions that produce for the world's leading luxury houses.
800+
Italian Workshops
18,000+
Brands Served
32
Countries
16
Italian Regions
The Heritage We're Accessing
Italian Artisan's network spans the same manufacturing districts that built the world's most iconic lingerie brands:
1932
Flora Lastraioli
Florence — Hand-applied lace, silk embroidery
1954
La Perla
Bologna — Pinnacle of luxury lingerie
1983
Cosabella
Family-run, Italian craftsmanship
2025
Amateur Lifestyle
Same heritage, new brand world
Why This Matters for Investors
Amateur Lifestyle isn't building manufacturing from scratch. We're partnering with a proven platform that's already served 18,000+ brands across 32 countries — de-risking execution while accessing the same Italian craftsmanship heritage behind $1B+ luxury lingerie houses.
The Brand Universe
"We're building a complete ecosystem where everything aligns with the private luxury moment."
Tier 1: Entry
Spirits
₹4,810
Gateway to brand universe
Tier 2: Core
Lingerie
₹8-15K+
First lifestyle product
Tier 3: Expansion
Ecosystem
Future Categories
Multi-category brand
What We've Built
Concept to market in under 12 months
Dec 2024
Conception
Vision defined
Mid 2025
Development
Licenses secured
Late 2025
Validation
2,720 bottles sold
Now
Expansion
Karnataka + Lifestyle
"We didn't come to compete. We came to define."
Amateur Philosophy
Infrastructure + Proven Playbook
Amateur isn't starting from zero. LVI Holdings provides battle-tested operations. We build depth before breadth.
LVI Holdings Portfolio
Shared Infrastructure
-
Legal: Excise licenses secured -
Manufacturing: Production partnerships -
Logistics: Warehousing & distribution -
Network: Retail + HoReCa relationships
The Playbook
Pilot Batch
Test product-market fit in controlled market
Validate Demand
Prove sellout, measure repeat, refine positioning
Expand Deliberately
Scale what works, cut what doesn't
Already Proven (Vodka)
Lifestyle: Same approach. Pilot drops → D2C validation → Scale.
Why this matters: New spirits brands need 12-18 months to build infrastructure. We launched in under 12 months.
₹2-3 Crore
($240K - $360K)
Use of Funds
Excise payments, production upfront costs, Karnataka rollout
First product line inventory, D2C e-commerce platform, launch marketing
Merchandising, events, brand marketing, team ops
Capital Logic:
-
Spirits fund operations — cash-flow positive, rotates through inventory -
Lifestyle scales incrementally — validate, then scale -
Multi-category brand building — on single raise
Vodka Unit Economics (Karnataka)
Channel Mix
Lifestyle Strategy
-
Outsourced Manufacturing
Capital efficient scalability.
-
D2C Primary
Higher margins, direct customer data ownership.
-
Merchandise as Marketing
Gifting sets and glassware build stickiness.
12-Month Execution & Fund Deployment
Clear milestones with capital allocation timing.
Foundation
- • Karnataka retail rollout (100 accounts)
- • Lifestyle pilot launch (D2C e-commerce)
- • First lingerie collection live
- • Vodka batch production (excise payments)
Fund Use: Excise payments | Initial lifestyle inventory | D2C platform | Launch marketing
Expansion
- • Deepen Goa/Karnataka retail presence
- • Scale lifestyle line (2nd collection)
- • HoReCa pipeline activation
- • D2C marketing optimization
Fund Use: Vodka production scale-up | Second collection | Marketing optimization
Growth
- • Hyderabad market entry evaluation
- • Lifestyle product line expansion
- • 500+ distribution touchpoints
- • Brand marketing campaigns
Fund Use: New market entry | Product line expansion | Brand campaigns
Scale
- • 1,000 cases/month vodka target
- • Lifestyle at 25% revenue contribution
- • Next state expansion evaluation
- • Series A preparation
Fund Use: Working capital for scale | Strategic reserve
Operational Core
Gautham
Founder & CEO
Rohan
Co-Founder
Sahil
CFO
"The market sees vodka."
"The market sees lingerie."
"We see opportunity."
"We see culture."
"We see India's next decade."
Which side are you on?
Year 1
Karnataka + Goa vodka dominance. Lingerie pilot success. Brand equity established.
Year 3
Full India presence. Lifestyle category expansion (sleepwear, accessories). D2C at scale.
Year 5
International premium lifestyle brand. Global market presence. Multi-category leader.
Let's Move Forward
Investment Process
This Deck
Introduction complete
NDA Signing
Mutual confidentiality agreement
Deep Dive Meeting
Detailed financials, projections, Q&A
Due Diligence
Open access to operations, documents
Term Sheet & Close
Agreement and capital deployment
Contact
Founder & CEO
Gautham
gautham@lviholdings.co
CFO
Sahil
sahil@lviholdings.co
LVI Holdings
Bengaluru, India
Ready to discuss?
Schedule a call or request the NDA.
Taste. Touch. Temptation.
We don't compete in vodka or lingerie.
We're building a lifestyle ecosystem.
Disclosures: This presentation contains forward-looking statements. Actual results may differ materially. This is not an offer to sell or solicitation to buy securities. Any investment involves significant risk including potential loss of principal. Third-party brand names are used for market context only; no affiliation implied. Projections are based on current expectations and should not be relied upon as guarantees.